As author and marketing specialist Seth Godin said, “Content marketing is all the marketing that's left.”
So, as a business trying to reel in ideal clients and customers, creating approachable and actionable content is half the game.
Caitlin O’Bryant Design serves two audiences: 1) engaged couples with custom and semi-custom invitations and a la carte calligraphy addressing, and 2) wedding photographers, planners, and fellow stationery designers with our digital flat lay styling templates.
One of my never-ending tasks in this business is to design collateral to support the continuous, lead-generating content that's put out.
Free Downloads
Digital PDF free downloads are a fantastic way to attract ideal audiences and show off expertise.
The design of these PDFs needs to fit with the overall brand design and voice, be easy to read digitally and in print, and have a small, manageable file size.
I’ve created a dozen or so downloads over the years with designs that stand alone and work together as a group (and continued to update the designs as the brand evolved). You can see all the downloads in action at www.caitlinobryantdesign.com/free-resources
Social Media Graphics
Once freebies or blog posts are written up and designed, it’s time to market them. Social media, especially Pinterest has been a great way to put these out in the world, and draw in audiences that don’t follow me yet. To give things some variety, I have several social media graphics I use, and will pin different designs over the course of a month or two, then evaluate which designs convert best.
Email Templates
To get content and information out to the audience I’ve already built, I use email marketing through Convertkit. A few simple email templates go a long way to making things feel familiar (but not stale) and personal.
Other Work for Caitlin O’Bryant Design
The marketing collateral is just a small sliver of the design work that goes into a creative small business. I’ve included some of the pieces I’ve designed for Caitlin O’Bryant Design on the other portfolio pages below.
